![]() ![]() Their service is something that consumers can do themselves. TaskRabbit is an interesting business concept that has the potential become a big player in the on demand economy, but there are still a few risks. The highest rated taskers are available for a premium. After declining use and frustration from both sides, the company shifted to a standard pricing model. Willingness to innovate: TaskRabbit originally started with an auction model in which users posted jobs and taskers bid on them.Many executives feel that Obamacare has helped grow the industry, though the future of the Affordable Care Act remains to be seen. TaskRabbit has been one of several on-demand companies talking to policy makers about the idea of “portable benefits” for contract workers in this emerging industry. These models are particular beneficial to people who are under or unemployed. This provides flexible part-time work for employees and it is also cheaper for employers since they do not have to pay benefits. Taskers are Independent Contractors: One of the key elements of on-demand services is that taskers are independent contractors.I could definitely see TaskRabbit partnering with Ikea to help customers set up their new furniture. Strategic Partnerships: TaskRabbit has partnered with Amazon’s home services offering and Brown-Philpot has hinted at additional partnerships.TaskRabbit helps normal people solve every day problems and frees up their time for more important things. Cleaning your house to host a party or preparing for a cross-country move is stressful and time consuming. TaskRabbit also allows users to find help for random one off tasks. TaskRabbit solves this problem by vetting for you. Users can hire a maid or a handyman, but finding a trustworthy one takes time and effort. Generates Value & Productivity for consumers: Millennials value work/life balance, wellness, and convenience because we are busy! We are willing to pay for services that make our lives easier.This is rare for an industry in which companies typically prioritize growth over profits. Strategic growth: TaskRabbit CEO Stacey Brown-Philpot says the company is already generating operating income in each of the 19 cities it operates in and is close to overall profitability.I believe TaskRabbit is poised to win and here’s why: TaskRabbit Elite allows user to book the highest rated taskers.Taskers undergo extensive background checks and in-person on boarding.Transparent pricing that is clearly displayed before booking.All payments are made within the app, after the task has been completed.Users can communicate with and track taskers in app.Tasks can be booked within minutes using the mobile app.Sleekly designed mobile app, preset with common tasks.TaskRabbit supports its customer promise in the following ways: Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists Task Rabbit’s value proposition is to save users time and increase productivity, by providing cost effective solutions for chores and tasks. The company generates revenue by taking a cut of each transaction. Within the app, users can communicate and pay taskers within the app. TaskRabbit then matches the user with a local tasker. The user can then select same day service or set up an appointment at a convenient time. First, a user logs onto their mobile device and selects from a list of common chores. Users can connect with help in a matter of minutes. TaskRabbit is an online peer to peer marketplace that connects consumers with local help. Clearly, this represents a huge opportunity for companies like TaskRabbit. Unsurprisingly, almost half (49%) of on-demand consumers are millennials (age 18-34), but this is a growing trend of older consumers. The on-demand economy is attracting more than 22.4 million consumers annually and $57.6 billion in spending, with the market for on-demand home services at $8.1 billion. The cornerstone of the on demand economy Is the rise of peer-to-peer marketplaces, in which people rent or buy goods and services from others through mobile technology. Founded in 2008, TaskRabbit has been a pioneer in the on-demand economy that includes apps such as Uber, Airbnb, and Instacart. Enter TaskRabbit: an app that connects you with a personal assistant in a matter of minutes to do basically any chore you don’t want to. In the precious, fleeting moments of spare time, the last thing I want to do is chores. ![]() As a H BS student, my most valuable commodity is my time. ![]()
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